Recently I read that some Blairites are of the opinion that Browns spin doctor Damian McBride 'lacks street smarts' is 'losing friends left, right and centre in the media' and does not 'understand the media'. Looking at the papers today it would seem they were not far from the truth, Brown is continually portrated as a dour, tax hiking Scotsman, one year after taking the nations helm he has become something of a liability for the Labour party (despite few if any major disasters). Gordon can surely not be happy with his media image , this begs the question whether or not he is happy with his PR guru and if not whether that person will remain in his job. Could a change in this department be all the Brown premiership needs to launch it's comeback?
If so one has to wonder what is more important in todays politics - policies, ideology and competence or how the media portrays you. If a new PR guru for Brown did herald a recovery in the opinion polls it would seem the media is the major component of contemporary political success.
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2 comments:
I agree that it is quite sad that someone personality is more important than there policies.However I think Brown's problem is more than his personality however with the state of the economy also important.
Labour under Blair had media supremos Campbell and Mandelson and it is telling that they always had a turbulent relationship with Brown.
On the subject of policy/vision vs PR modern politics depends on both. You could have the most resonating policies in existence but if you cannot sell it or get to grips with the media you will fail.
Look forward to reading your blog when you lot get going.
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